Welcome to my first quarterly sales report! Wow, that sounds so corporate. If Color Theory were a publicly traded company, the analysts’ recommendation would be to SELL! The new album and EP aren’t so new anymore, and the bump from the John Lennon Songwriting Contest has flattened out. Sales aren’t what they once were, which is why I’m now doing quarterly rather than monthly reporting.
Q3 sales totaled $848, evenly split between physical and digital. At the beginning of the year, my monthly take was better than that. For comparison’s sake, Q2 sales were $1,589 and Q1 sales $1,745. The big seller was my latest album, The Thought Chapter. It’s still nearly $500 shy of breaking even, but that’ll happen eventually. Next up was my Depeche Mode tribute, followed by the other five also-rans. The percentages have been pretty consistent since I started reporting them in February.
That brings the total of physical CDs I’ve sold or otherwise parted with to 5,375. For more details, see my running tally of profit/loss figures for each album.
Traditionally, music sales are highest during the holiday season, so next quarter should be better.
